Hello !

I'm Brenda Gaytan

A trilingual marketing expert with a flair for innovative campaigns, Brenda has successfully navigated the digital landscapes of diverse industries. With dual BAs from CSU Fullerton and an MA from The American University of Paris, she's now enhancing her skills with an MBA at CSUF. After impactful roles abroad, she's back in California, shaping digital strategies for international firms.

Global Digital Marketer

About ME

I'm a global soul, having lived, worked, and studied in various corners of the world. With 15+ countries stamped on my passport (Morocco being the latest gem in summer 2023), I've cultivated a rich tapestry of experiences.

Yet, even as I travel the globe, I find solace and excitement closer to home, soaking in the melodies at concerts, exploring the narratives in museums, or getting lost in the magic of cinema. Not to mention my regular escapades to Disneyland, where the thrill of the rides and enjoying delightful treats with my family await.

Beyond these adventures, my passion for literature finds an outlet in my Etsy shop, where I craft mugs and coasters echoing my favorite reads. Speaking of which, my living room boasts five bookshelves, each a testament to my insatiable appetite for reading. Outside of my literary world, the real-life chapters I pen with my two nieces are the most precious; I relish every opportunity to spoil them while creating lasting memories together.

Education and self-improvement are close to my heart. I'm always looking for avenues to grow, both personally and professionally. I thrive on novelty, constantly seeking out new experiences to keep my spirit invigorated. Whether it's a new book, a craft project, or a professional course, I believe in the power of fresh perspectives to keep life vibrant.

Brenda's academic journey is a testament to her dedication and multifaceted interests. She holds dual Bachelor of Arts degrees from California State University of Fullerton in International Business and French, reflecting her global perspective and business acumen. Further enriching her international outlook, she secured a Masters of Arts in Global Communications from The American University of Paris. Currently, she's advancing her business and strategic insights as an MBA candidate at CSUF. Complementing her academic credentials, Brenda also possesses a certificate in Graphic Design, underscoring her creative prowess and ability to visually communicate compelling narratives.

EDUCATION

experience

Championed digital marketing strategies, from email campaigns and webinars to global content creation. Led CRM transitions, and website optimizations, and played a pivotal role in product launches across LATAM and EMEA

Directed digital marketing efforts, from paid media strategies to email campaigns. Boosted LinkedIn engagement and managed operations for B2B virtual tradeshows.

Oversaw digital strategies for CBD international business, driving eCommerce sales and managing paid media. Led acquisition campaigns and served as the go-to for marketing automation.

Guided digital and social strategy for 27+ branches, led corporate re-branding efforts and translated key documents for Spanish-speaking branches.

Note on International Experience: My student visa influenced my tenure at companies abroad. While these roles were shorter in length, they were rich in experience, offering me a unique perspective and invaluable insights into global markets.

Managed TAG Heuer's global social presence, contributed to strategic planning, and delivered performance reports to top executives.

Enhanced digital content, launched a successful social media program, and translated key website content to cater to Spanish-speaking audiences.

Managed multilingual B2B email campaigns, moderated webinars, and ensured accurate translation of promotional materials.

Boosted content production, crafted key reports and materials for executives, and refined public releases.

Skills & Interests

Campaigns

3D-Bioplotter Relaunch at Desktop Heath | 2023

In a pivotal move to reintroduce the 3D-Bioplotter to the market, I collaborated closely with the Marketing Director to orchestrate a comprehensive marketing strategy. My contributions spanned from crafting compelling copy that resonated with our target audience to designing high-converting landing pages. I meticulously planned and executed a dynamic social media calendar, ensuring consistent and engaging brand presence. Further amplifying our outreach, I spearheaded website updates and initiated an email nurture campaign, fostering deeper connections with our audience and driving product awareness.

“Smile, Europe” at Desktop Heath | 2023

As Desktop Health ventured into the EMEA market with Flexcera, I played an instrumental role in shaping the "Smile, Europe" campaign. Collaborating hand-in-hand with the Marketing Director, we envisioned and brought to life a design that encapsulated the essence of the product and resonated with our European audience. My strategic input was pivotal in formulating a robust social media approach, ensuring our message reached the right corners of the continent. Recognizing the need for a more relatable brand presence, I championed a website and landing page redesign, infusing them with a human touch. The culmination of our efforts was crafting a captivating email announcement heralding Flexcera's arrival in Europe.

Crafting the Voice of TAG Heuer Timepieces at WNP909 | 2018

At TAG Heuer, a brand synonymous with precision and luxury, I had the distinct privilege of serving as the copywriter responsible for giving voice to their diverse range of watches. Each timepiece, with its unique style and heritage, required a narrative as intricate and refined as its mechanics. I delved deep into the brand's legacy and the individual essence of each watch, crafting copy that not only showcased their unparalleled craftsmanship but also resonated with the aspirations and emotions of the discerning TAG Heuer clientele.

get in touch

714 713 9476

LinkedIn

brendagaytan

Phone & Mobile

“There is a defiance in being a dreamer.”

V.E. Schwab, The Invisible Life of Addie LaRue